delivering media + communications + training for nonprofit organizations in Alberta

How to Craft a Marketing & Communications Plan

This webinar will help you craft a marketing and communications planthat you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement. You'll discover tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives. At the end of the webinar, you'll know everything you need to know to create your own annual marketing and communications plan and all the tools you need to implement it. 

You'll learn to:

  • Determine the impact of your mission
  • Identify your audiences
  • Craft your messages to market your mission
  • Pull together your mission and impact
  • Develop effective Calls to Action
  • Identify your marketing team
  • Recruit and involving subject matter experts
  • Set your marketing and communication goals
  • Ensure your goals are measureable
  • Create an actionable marketing and communications plan
  • Identify marketing and communications channels and activities
  • Afford your marketing and communications plan
  • Evaluate your plan's success
  • Report on your plan's progress
  • and much more...

Event Properties

Event Date November 03, 2017 1:30 PM
Event End Date November 03, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date November 02, 2017 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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Webinar communication

In order to hear the webinar presentation, your computer will need to be equipped with speakers. We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation and your computer will not need to be equipped with a microphone. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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