delivering media + communications + training for nonprofit organizations in Alberta

How to Craft a Strategic Online Communication Plan

A Strategic Online Communications Plan is the road map for all of your nonprofit communications work to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals. In this webinar we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your own nonprofit, and how to measure your results and report on progress and successes. By the end of the webinar you'll be refreshed, focused, less stressed, and ready to get started!

You will learn:

  • How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts
  • How to match actionable objectives to your SMART goals
  • How to identify your target audience
  • How to choose the right online communications platforms for your nonprofit
  • How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan
  • How to fill up your Editorial Calendar with great content topics so that the online well will never runs dry
  • How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page
  • How to develop a compelling, emotional message for your online communications
  • How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting
  • and much more...


Event Properties

Event Date November 10, 2017 1:30 PM
Event End Date November 10, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date November 09, 2017 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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Webinar communication

In order to hear the webinar presentation, your computer will need to be equipped with speakers. We will communicate directly with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the webinar presentation and your computer will not need to be equipped with a microphone. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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