delivering media + communications + social media training for nonprofit organizations in Alberta

How to Craft & Tell Stories That Open Hearts, Minds & Wallets

In order to raise more money, you need to get people excited to support your cause.​  And the best way to do that is by telling better stories and adapting your storytelling techniques to suit the circumstances. We'll cover how to structure and craft compelling stories and how to use these stories to engage your donors on a deeper level.  We'll brainstorm the stories most likely to raise you the most money. This webinar covers the basics of storytelling as well as some advanced storytelling techniques to increase donations and donor retention.

You'll learn:

  • How to find new donors using stories
  • The fundamentals of storytelling
  • Special event storytelling
  • Major giving storytelling
  • Direct response storytelling
  • Online storytelling
  • Advocacy storytelling
  • Social media storytelling
  • Using stories to retain donors
  • How to identify at least one "mission moment" from your organization
  • Develop two minute story scripts
  • The power of “shorter” vs. longer when sharing a story
  • And more...

This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find a short questionnaire to complete so I can know more about your skills and objectives as well as the advance reading materials and handouts so you'll find the Webinar even more rewarding.

Event Properties

Event Date April 27, 2018 1:30 PM
Event End Date April 27, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date April 26, 2018 3:00 PM
Individual Price $55.00
Location Online via Go To Meeting Videoconferencing.
$55.00 10
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $10

Register one week before the webinar you want to take and you'll save $10. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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