delivering media + communications + social media training for nonprofit organizations in Alberta

How to Create a Social Media Fundraising Campaign

The number one reason people use the Internet today is to access social media platforms like Facebook or Twitter, and there is no sign of this trend slowing down. Among all online activities, social media presents a growing opportunity to raise funds and grow resources for your organization. In fact, 55% of people who engaged with charities and social enterprises via social media were inspired to take further action, such as donate, volunteer, sign a petition or attend an event. Whether it's Facebook, Twitter, LinkedIn or YouTube, social media can help your shelter identify new prospects, cultivate them, turn them into donors, and acknowledge them in such a way to ensure that they become regular supporters.

You'll learn to:

  • Optimize fundraising asks for social media to create viral posts and campaigns.
  • Build a network of recurring donors and re-engage them
  • Excel at peer-to-peer fundraising
  • Apply storytelling principles to your campaigns
  • Secure Google grants, build and optimize your campaigns
  • Use social media to research your audience, before planning your campaign
  • Map out a fundraising campaign game plan for social media
  • Find influencers on Twitter to promote your campaign
  • Set up donation page for maximum social media sharing
  • Use Facebook Ads to amplify your promotion efforts
  • Engage Instagram followers with a campaign hashtag
  • Incorporate donation buttons in all your online communications
  • Create pre-written promotional content for board members and volunteers to share
  • Decide what to post before, during, and after your fundraising campaign
  • Respond effectively to your community before, during, and after your campaign


Event Properties

Event Date September 22, 2017 1:30 PM
Event End Date September 22, 2017 2:30 PM
Registration Start Date January 01, 2017
Cut off date September 21, 2017 1:00 PM
Individual Price $45.00
Late Fee $20.00(From September 08, 2017 )
Location Online via Go To Meeting Videoconferencing.
We are no longer accepting registration for this event
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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