delivering media + communications + social media training for nonprofit organizations in Alberta

How to Develop an Online Fundraising Program

More than 70% of all charitable giving is done by individuals. Increasingly those individual gifts are being made online. Baby boomers represent 43% of all giving, and 58% of boomers donate online. Additionally, the average online gift is $146 while the average direct mail gift is only $38. A sea change in giving is occuring, and those nonprofits with the forethought and executive buy-in to adapt quickly to online fundraising will safeguard their future and be the best position to implement their programs, exude leadership and foster social good.

You'll learn to:

  • Write a Story that Elicits Online Donations
  • Inspire Social Media Ambassadors to spread the word
  • Create a Campaign Calendar to keep on track
  • Design a landing page for an online fundraising campaign
  • Set up your website for maximum online fundraising success
  • Choose the right target audience to ask for online donations
  • Set a SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goal for your online fundraising campaign
  • Determine a budget for your online fundraising program
  • Configure your online donation page to convert more visitors into donors
  • Find a matching fund sponsor for your campaign
  • Recruit, training and coordinate an Online Fundraising Team
  • Create an Online Toolkit for your Social Media Ambassadors
  • Craft a donor-centric story
  • Integrate video in your online fundraising
  • Design a “Donate Now” Call To Action
  • Tell emotional stories that will compel people to give online
  • and much more...

This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and handouts so you'll find the Webinar even more rewarding.

Event Properties

Event Date March 23, 2018 1:30 PM
Event End Date March 23, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date March 22, 2018 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 25
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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