delivering media + communications + social media training for nonprofit organizations in Alberta

How to Improve Your Donor Retention Rates

Building a sustainable development program means you need to acquire donors and keep them. Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. That's the bad news. The good news is that a 10% increase in donor retention can increase the lifetime value of your donor database by 200%. You'll leave the webinar with all the strategies and tactics you need recruit and retain donors for many years to come. 

You will learn to:
  • Implement the key factors that encourage donors to give again and again
  • Calculate your nonprofit’s donor retention rate
  • Capture and track critical donor data to in your email and donor software
  • Craft impact stories that shine the spotlight on donors
  • Create a short but powerful thank-you video for new donors
  • Design a thank you page that lowers first-time donor remorse
  • Leverage your board members to increase donor retention 
  • Write a first-time donor email series that encourages that second gift
  • Enhance your monthly donor program to improves donor retention
  • Survey your donors to make them feel like a “partner in impact”
  • Identify quick-win opportunities to improve retention
  • Create sustainable programs or strategies that will increase retention
  • and much more...

<p class="error" style="text-align: left;">This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and handouts so you'll find the Webinar even more rewarding.</p>

Event Properties

Event Date April 06, 2018 1:30 PM
Event End Date April 06, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date April 05, 2018 1:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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