delivering media + communications + social media training for nonprofit organizations in Alberta

How to Plan, Design & Execute a Monthly Giving Program

A well planned, well managed and donor centred monthly giving program is one of the most rewarding fundraising strategies you could undertake for both your organization and your donors. On average, recurring donors give more money for more consecutive years than single-gift donors. The average donor retention rate on average is 46%. With a monthly giving program, the donor retention rate increases to 68%. Monthly donors get to demonstrate their strong commitment to your cause and a more convenient way to demonstrate their support your organization. And your organization gets to set more predictable budgets, forecast cash-flow and strengthen long-term relationships with donors. A monthly giving program results in a win-win situation for your donors and for your organization. 

You'll learn to:

  • Select the best donors to ask to become monthly donors
  • Turn complaining donors into monthly givers
  • Include a monthly giving option on your web site
  • Write an enticing email to motivate donors to join online
  • Present the results so your management will love the long term impact monthly donors have
  • Create a customized landing page for monthly donors
  • Prepare an annual monthly donor plan
  • Equip yourself with tools and resources to put in place
  • And more...

This webinar requires one hour of advance reading before the webinar. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and handouts so you'll find the Webinar even more rewarding.

Event Properties

Event Date February 02, 2018 1:30 PM
Event End Date February 02, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date February 01, 2018 3:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 10
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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