delivering media + communications + social media training for nonprofit organizations in Alberta

How to Use Instagram to Raise Money for Your Cause

Instagram is second only to Facebook for social media fans and the number one social network for the younger demographic. In addition to using Instagram to build awareness for your cause, the app now enables nonprofits to insert links into captions or attach them to photos and videos making it a powerhouse for mobile and online fundraising. Imagine being able to send your Instagram followers to mobile-optimized donate, text-to-give, or mobile wallet pages. Everyone from beginner to more advanced Instagram users will come away from this webinar knowing much more about using Instagram to generate fundraising revenue than they ever did before. 

You'll learn:

  • How to get started using Instagram Business Tools and cool features
  • How to set up an Instagram profile that will make it easier for your supporters to find and follow you
  • How to write an Instagram post that drives people to take an action
  • How to light, shoot and share video on Instagram
  • How to promote your nonprofit’s fundraising message
  • How to light, shoot and share video on Instagram
  • How to increase your exposure with a targeted hashtag strategy
  • How to use Instagram’s new Stories feature to showcase your mission and impact
  • How your nonprofit Executive Director can use Instagram to connect with supporters
  • How to use Instagram contests to build your following and increase engagement
  • How to drive donations using Instagram’s new ad platform
  • and much more

This workshop requires one hour of advance reading before the workshop. Within 1 business day of completing your registration, you will be be sent an invitation to Basecamp on which you will find the advance reading materials and a short questionnaire to complete so I have a firm handle on your skills and objectives and you'll find the workshop even more rewarding.

Event Properties

Event Date March 02, 2018 1:30 PM
Event End Date March 02, 2018 2:30 PM
Registration Start Date January 02, 2018
Cut off date March 01, 2018 1:00 PM
Individual Price $45.00
Location Online via Go To Meeting Videoconferencing.
$45.00 23
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In order to hear the webinar presentation, your computer needs to be equipped with speakers. We will communicate with each other via a chat box located on the Go to Meeting interface so you can ask and answer questions during the presentation. Within 1 business day of completing your registration, you will receive an invitation to Basecamp on which you will find the handouts and other resources. Please review them before the webinar. You will receive instructions on how to login to the webinar a half an hour before the webinar begins which will also be posted on Basecamp. Questions? Please call me at 780-695-5675. I'll be happy to answer them promptly. 

Date or time doesn't work for you?

All of these webinars are also available as private one-on-one workshops either in-person or online via videoconferencing and shared computer screens. Call 780-695-5675 for more information and to book your private session. 


Save $20

Fees displayed here are the early bird rates. Register two weeks before the webinar (two Fridays before the webinar you want to take) and you'll save $20. You'll also receive the webinar handouts in advance so you can get a jump on things and I'll get a chance to conduct some research on your behalf before the webinar. | | |
125, 11215 Jasper Avenue, Edmonton, Alberta | T5K 0L5 | ph: 780-695-5675

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