The key to successful communications is to focus your organization's resources like a laser beam on just a few specific and carefully selected communications opportunities and delivering the right message to the right audience in the right format at the right time.
In nonprofit communications, planning and theory often runs up against reality—we know we need to reach out across all our different channels in a compelling, harmonious and efficient way, but the day-to-day scramble often means we lose sight of the big picture and end up flying by the seat of our pants. This workshop will allow you to take your power back and save time and money. Together we’ll consider the key questions you should be asking about your audience and goals, then look at how branding, storytelling, and your channel mix can enhance those goals and help you better reach your audience. In particular, we’ll spend time examining how different channels work together and will provide you with a decision-making structure to help you choose which channels focus on in your communications strategy.
Your team will learn to:
- Focus the communication activities of your organization where there is the greatest potential for success
- Encourage creative thinking about new ways to address old challenges
- Impose discipline and clear thinking about why it is in the best interests of your organization to purchase certain communication initiatives
- Ensure everyone in your organization –- staff, volunteers, board members -- are on “on the same page” and telling the same stories about your organization
- Create compelling messages and clear calls to action
- Map out your communications plan and editorial calendar for the upcoming year
- Integrate all of your public relations efforts: media, government, donors, corporate, and strategic partners
- Draw on the strengths and overcome the weaknesses of particular communication channels
- Build your network of people who can help you convey your messages faster and better
- and more...